# Resources

### Discover insights, guides, and tools to help you market smarter.

##### January 15, 2026

[**B2B Tech Marketing Salary & AI Career Impact Report**](/content/ai-salary-guide/index.html)

###### How AI is reshaping B2B marketing careers, compensation, and job security....

##### December 14, 2025

[**The New World of B2B GTM: 2026 & Beyond**](/content/resources/blog/the-new-world-of-b2b-gtm-2026-beyond/index.html)

###### This article diagnoses the critical failure in modern Go-to-Market (GTM) strategies. It argues that ...

Lisa Sharapata

##### November 18, 2025

[**Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship**](/content/resources/blog/metadata-io-accelerates-the-future-of-digital-advertising-with-launch-of-metadataone-and-f1-academy-sponsorship/index.html)

###### AI-driven marketing leader unveils MetadataONE and partners with F1 Academy driver Nicole Havrda to ...

Lisa Sharapata

##### October 25, 2025

[**The New Era of Retargeting: Best Practices for 2026 and Beyond**](/content/resources/blog/the-new-era-of-retargeting-best-practices/index.html)

###### Why have B2B marketers approached retargeting the same way B2C marketers have? We’re not selling s...

James Silvestri

##### October 14, 2025

[**Reddit Ads Playbook for B2B SaaS**](/content/resources/blog/reddit-ads-playbook-for-b2b-saas/index.html)

###### Why Reddit for B2B? Reddit isn’t another spray-and-pray display channel. It’s where technical bu...

James Silvestri

[June 12, 2026 **Cost Per Opportunity: The B2B Metric That Actually Matters**](/content/resources/blog/cost-per-opportunity-formula/index.html) **Most B2B marketers are tracking the wrong metric. Cost per opportunity...**

[June 9, 2026 **Account Based Advertising Strategy That Converts**](/content/resources/blog/account-based-advertising-strategy/index.html) **Most B2B advertising wastes money showing ads to people who will never...**

[June 5, 2026 **How to Build Target Account Lists That Drive Pipeline**](/content/resources/blog/build-target-account-list/index.html) **Most B2B marketers build target account lists once, save them in a spr...**

[June 2, 2026 **The ABM Strategy Framework That Drives Pipeline Growth**](/content/resources/blog/abm-strategy-framework/index.html) **Most B2B marketers treat ABM like a buzzword—they slap the label on ...**

[May 29, 2026 **How to Do Account-Based Marketing: The AI-Powered Playbook**](/content/resources/blog/how-to-account-based-marketing/index.html) **Account-based marketing is the smartest way to generate B2B pipeline, ...**

[May 26, 2026 **The Complete Guide to Account-Based Marketing Platforms**](/content/resources/blog/account-based-marketing-platforms/index.html) **Most B2B marketers treat ABM platforms like they're all the same…**

[May 25, 2026 **What Is Identity Resolution and How Does It Drive ROI?**](/content/resources/blog/identity-resolution-marketing-2/index.html) **Identity resolution is how you figure out that the anonymous website v...**

[May 19, 2026 **Marketing Campaign Optimization Challenges & AI Solutions**](/content/resources/blog/marketing-campaign-optimization-challenges-2/index.html) **Campaign optimization should be straightforward—test what works, kil...**

[May 15, 2026 **The Essential AI Toolkit for Modern GTM Teams**](/content/resources/blog/ai-go-to-market-tools/index.html) **AI tools for GTM teams exist to automate the repetitive work that bogs...**

[May 7, 2026 **Marketing Workflow Automation: Strategy to Execution**](/content/resources/blog/marketing-workflow-automation/index.html) **Marketing workflow automation is how you stop manually uploading audie...**

[April 28, 2026 **Ad Performance Tracking: The Complete B2B Marketer’s Guide**](/content/resources/blog/ad-performance-tracking/index.html) **Most B2B marketers track ad performance by staring at clicks and impre...**

[April 21, 2026 **Beyond Efficiency: How Orgs Are Reimagining Work in the AI Era**](/content/video/beyond-efficiency-how-orgs-are-reimagining-work-in-the-ai-era/index.html) **Most leaders are using AI to do old work faster but that’s the effic...**

Anthony Viviani