You run the media strategy. AI runs the ads.
Metadata’s AI agents run, launch, optimize, and analyze paid ad campaigns across all channels – automatically turning ad spend into revenue.
AI-driven B2B digital advertising platform.
Metadata automates paid campaign execution across channels like LinkedIn, Google, Facebook, Instagram, Reddit, and X. Using AI Agents like Bid Agent and Analyst Agent help marketers launch campaigns faster, optimize ad spend, and uncover real performance insights—without needing more headcount. That means less wasted spend, lower cost-per-lead (CPL) and way less busywork. Plus more qualified pipeline and revenue.
Boost Your ROI
Automate repetitive tasks with AI agents
Ditch the native channel guesswork. Metadata’s intelligent optimizer turns every ad dollar into measurable results – supercharging campaign performance, and freeing up your team’s time.
Sharpen Your Targeting
Experiment at a scale no human can
Metadata’s patented targeting, combined with cross-channel campaign management and 24/7 dynamic adjustments, drives peak engagement.
Power up your ABM & GTM
Optimize for Pipeline & Revenue (not just CPC and CPL)
At the heart of your tech stack, Metadata delivers enriched leads to your sales team – sourced from dynamic audiences and deep funnel optimizations.
See what our clients have to say
“We generated 177% increase in influenced revenue with Metadata’s Bid Agent— but honestly, the real win was the time we got back and the results we achieved.
With Analyst Agent and Campaign Upload, we stopped drowning in spreadsheets and started focusing on what actually moves the needle to drive pipeline.”
Charisse Sare
Manager of Digital, Zoom
“Docebo Software for accounting firms is notoriously outdated, slow, and hard to use. Fieldguide is different – itʼs a more streamlined, cloud-first approach.”
Kate Williams
Partner, Maxwell Locke & Ritter
5X
Business Growth
Fieldguide innovations and efficiencies helped Maxwell Locke & Ritter grow their practice by
“Eightfold Software for accounting firms is notoriously outdated, slow, and hard to use. Fieldguide is different – itʼs a more streamlined, cloud-first approach.”
Kate Williams
Partner, Maxwell Locke & Ritter
5X
Business Growth
Fieldguide innovations and efficiencies helped Maxwell Locke & Ritter grow their practice by
Meet the AI Agents
Bid Agent
Improve results and lower spend with optimized bidding on LinkedIn with automated AI-powered precision.
Targeting Agent
Build better audiences and target the right people across all paid social media platforms and Google with MetaMatch.
Analyst Agent
Translate ad data into real-time actionable insights and increase pipeline to drive more revenue.
Campaign Execution
Turn manual marketing into measurable revenue. Metadata’s patented targeting and agentic campaign execution drive full-funnel results across every channel.
FAQs
What does Metadata do, exactly?
Metadata automates paid advertising campaigns across multiple channels—like LinkedIn, Meta, and Google—for B2B marketers who want more pipeline with less busywork.
It handles targeting, bidding, creative testing, budget optimization, and reporting.
You set the strategy. Metadata’s AI agents handle the execution, 24/7, without the manual grind.
How is Metadata different from other marketing platforms?
Most ad platforms stop at leads. Metadata goes all the way to revenue.
Unlike native platforms, Metadata connects directly to your CRM and marketing automation platform (MAP)—so you can track campaign performance from first impression to closed-won deal.
And while most platforms make you do the optimization, Metadata’s patented AI does it for you—automatically adjusting bids, budgets, and audiences in real time.
How does Metadata automate my paid campaigns?
Metadata uses AI agents to automate every step of your paid campaign workflow:
- Builds and tests high-performing audiences
- Creates and optimizes ad creatives
- Adjusts bids and budgets in real time
- Optimizes campaigns to revenue, not just leads
What paid channels does Metadata support?
Metadata currently automates campaigns on:
- Meta (Facebook and Instagram)
- Google (Search and Display)
- (Bing – in development)
What is MetaMatch and how does it improve audience targeting?
MetaMatch is Metadata’s patented B2B audience engine—and one of the biggest reasons our campaigns outperform native platforms.
How does Metadata optimize campaigns toward revenue, not just leads?
It uses real-time revenue data to automatically:
- Shift more budget to ads that drive pipeline
- Shut down poor performers
- Reallocate spend based on what’s actually working
How fast can I see results with Metadata?
Most customers see improved performance within days—sometimes even hours—of launching their first campaigns.
How does Metadata fit into my existing tech stack?
Metadata integrates with:
- CRMs: Salesforce, HubSpot
- MAPs: Marketo, Pardot, HubSpot Marketing Hub
- Ad Platforms: LinkedIn, Meta, Google, Reddit
- Intent Data Providers: 6sense, G2, Bombora, and more